★ The Complete Guide To Being a Professional Indie Game Developer. ★

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Follow Your Dreams - Get Paid To Make Indie Games For A Living!

Anyone - yes ANYONE - can be a successful Indie game developer, no matter their technical skill, experience or qualifications.

Like all good things in life, it takes hard work and dedication as well as a proven game plan and the support of someone who has been-there-and-done-that.

The Indie Accelerator Program will double, triple or quadruple the likelihood that you will make money from creating Indie games. It will take out the guesswork and will save you days, weeks and possibly months of trial-and-error (I'm speaking from experience here).

It will prevent you from making common mistakes. It will keep you motivated. It will show you exactly what to do and when to do it. It will help you create remarkable games and show you exactly how to market them and monetise them.

If you are serious about succeeding as an Indie game developer then read on - this program is perfect for you.


"It’s easy to find people with opinions and advice. It’s much harder to find someone who will fight for you to win."

I’ve had people tell me this: “It seems as though people are either newbies and guessing... or they are pros with the answers but too busy to help me”. Just because there is a ton of information online doesn’t mean we can get the answers we need.

And that’s why I do what I do. I’ve spent more than 12 years getting paid to make games for a living. I love it. But what I love even more is helping other people succeed at getting paid to make games for a living. I’d rather help 1000 people make 1000 great games than just make 1 great game myself. With my coaching programs, I’m right there for you every step of the way. No question is too big or too small. I’ll give you the honest truth, no sugar coating, no mumbo jumbo. I want you to succeed because if you succeed, I succeed. Its as simple as that.

You need to trust that the person giving you advice
knows what they are talking about.

This is what other game industry professionals have said about Rick:

I unreservedly recommend Rick for game design challenges in the social / mobile space.

Jason Kapalka, Co-Founder, PopCap Games (Plants vs. Zombies; Bejeweled)

Rick is probably one of the best directors/producers I've worked with throughout my whole career.

Hyunil Kim, R&D Manager at FunCreative

Rick is incredibly sharp and an all around outstanding human being. He has that rare combination of creative vision and practical diligence.

Jim Sink, VP, Business Development at Ninja Metrics

When I first went Indie I thought I knew how to succeed. I thought I know how to “make a good game” and that once I had achieved that, the rest would be easy.

I’m sure you can guess the punchline. The rest was not easy. And despite already having so many years of experience making AAA games, working with publishers, leading teams and managing multi-million dollar development budgets… I was a noob when it came to everything other than “make a good game”.

So I spent a crap-ton of time educating myself on how to win at being an Indie such as:

  • I taught myself to be a guerrilla marketing ninja – No budget? No worries!
  • I interviewed as many successful Indies as I could find to learn their business strategies.
  • I spoke with design experts to see exactly how they created their MVPs (Minimum Viable Products).
  • I learned about App Store Optimization to get my apps ranked highly on searches.
  • I interviewed Indies who had run successful Kickstarter campaigns.
  • I tried dozens of productivity and team management tools to find which ones work.
  • I hired dozens of outsources on Elance and learned what to look out for.
  • I set up a remote team and figured out what works and what doesn’t when everyone is working from home.
  • And I learned a huge amount about the business side of running an Indie studio – getting investment, incorporating a company, issuing shares, dealing with lawyers (ugh), working with publishers, acquiring player traffic, taxes, hiring employees and on and on.

The blunt truth: To succeed, you’ve got to know how to do all the things I've listed above. Nowadays there is no such thing as “just make a good game and throw it on the app store and watch the money roll in”.

You need a complete game plan.

The Indie Accelerator Program provides you
with the complete game plan you need.

Okay, So What Do You Get In The Indie Accelerator Program?

There are 5 main aspects of the Program:

1. Best-Practice Training Videos
2. Personal Coaching and Feedback from Rick
3. Membership in our Supportive Community
4. Tools, Resources and Templates
5. Interviews with Game Industry experts

Let me show you how each of these will be of value to you...


More than 10 hours of Best-Practice training videos, taking you step-by-step through exactly what you need to do to succeed as an Indie game creator.

The training portion of the program is divided into 6 core modules. They are designed for you to complete one Module each week, but you can complete them entirely at your own pace and in whichever order works for your current needs and interests.

Each Module includes specific Coaching Actions for you to complete in order to get the full benefit from the training.

  • Module 1: Your Indie Success Checklist.

The #1 reason that Indies fail is because they never actually finish their game. They get stuck on things they didn’t expect or lose momentum or run out of time / money. So right from the get-go we discuss your overall strategy and fix any gaps you have in your plan.

Some of the learning outcomes from this Module:

  • You will have a checklist of all the most important aspects of designing, developing, launching and making money from your Indie Games.
  • You will have a clear idea of your personal goals and expectations from being Indie. You will define what success means to you.
  • You will have a clear idea of which areas you will need help and support from others.
  • You will make a commitment for what you will achieve with your current game in the next 90 days.
  • Module 2: How To Design and Develop A Successful Game.

This module includes some really fun discussion about how to make a remarkable game that stands out, has people talking about it and is well positioned for success. It also involves some very important guidance on what can go wrong, where you might get stuck and how to prevent yourself from hitting the wall. Its critical that you learn from the mistakes of others and don’t fall into the same traps they have – as an Indie, money is usually tight so you need to make every day count.

Some of the learning outcomes from this Module:

  • You will learn how to create a compelling “Player Experience” and know how to use this as your guiding light through every aspect of development and marketing.
  • You will understand how to use the Plant and Gather approach to make your game better and to successfully handle the marketing of your game during development.
  • You will have a specific structure for managing your daily tasks and actions.
  • You will know exactly what the most common things are that cause Indies to fail, and exactly how to avoid these problems.
  • Module 3: Detailed Development Roadmaps - What To Do & When To Do It.

Learning the theory of how to make and launch a game is one thing, but knowing exactly what to do and exactly when to do it is another thing. In this Module I’ll take you through step-by-step how to make your first, second and third games using the beginner, intermediate and advanced development plans.

Some of the learning outcomes from this Module:

  • You will learn how and when to implement your marketing initiatives throughout your development process (hint: don’t leave it until after the game is finished!).
  • You will learn how to set up early prototyping groups to help you make your game better.
  • You will learn how to incorporate a kickstarter or similar crowd funding campaign into your development cycle.
  • You will know when to start your monetisation plan and when to expect to earn revenue from your games.
  • Module 4: Pain in the Butt Business Necessities.

Some people love all the business aspects of being Indie, but most Indies are creative people or analytical people who just want to make a great game. But like everything else we talk about, you can’t ignore the business side of being Indie if you plan on making money. Don’t worry, I’ve got you covered – we’ll demystify and clarify and I’ll show you exact what you need to do.

Some of the learning outcomes from this Module:

  • You’ll learn about dealing with others - how to structure your team / company / studio, how to work with contractors and how to partner with publishers and negotiate the publishing deal.
  • You’ll learn about what business processes you should absolutely avoid and not bother with until you about to make money from your game.
  • You’ll learn alternative investment models that are specifically relevant to Indies.
  • You’ll learn how to run a kickstarter campaign.
  • You’ll learn how to Bootstrap (ie. Succeeding while doing everything on the cheap with no money).
  • Module 5: How To Successfully Market Your Indie Game And Build A Community.

Too often ignored, too often misunderstood, marketing is critical for anyone looking to *actually* make money from their game. The cool thing is, marketing is less about having crazy-mad marketing skills and more about being consistent and considerate. When should you start marketing your game? As soon as you start developing the game, that’s when.

Some of the learning outcomes from this Module:

  • You will know how to implement zero-budget game marketing.
  • You will know where to find your audience and what messages to say to them.
  • You will understand how to build a community that will provide feedback and give you the early momentum you require.
  • You will know how to confidently contact bloggers and YouTubers – the best way to get your game known.
  • Module 6: How To Stay Motivated and Productive For the long haul.

Its most likely that your indie journey is going to take months and years, not days and weeks as you might hope. There will be tough times. There will be lonely times. There will be bugs that drive you crazy and games that don’t sell a single copy. I’ll show you how to be battle-hardened and bullet-proof so that you reach the finishing line.

Some of the learning outcomes from this Module:

  • You’ll have a proven action plan for staying motivated and productive.
  • You’ll know how to motivate your team or other people you work with.
  • You’ll know what daily and weekly strategies are most important.
  • You’ll know where to go for support to keep up your momentum.


You will get me as your Personal Coach, able to ask me any questions you want, any time.

As part of this program you will get a full 6 months access to ask me any question all and I will personally answer (not a robot or a minion or a call centre in another country, it will be yours truly).

You can also show me your game ideas, your prototype, your marketing messages, your artwork and anything else that you’d like feedback on.

The way we do this is through our Secret Indie Facebook Group. This has a few awesome benefits:

  • I answer all and any questions of the questions you post in the group. Because I know many people will benefit from my answer I spend a lot of time and effort being honest and useful as possible.
  • You will benefit from seeing what other people are asking and sharing, often solving problems you didn’t realise you had yet.
  • You are free to ask for any input on your game, business or strategy in our group and will get additional eyeballs and feedback.

I deliberately keep this group very small and focussed – only those people who are part of this coaching program are in the group. You will never have to worry about trolls, haters, spammers or naysayers, only supporters. The group is only for likeminded Indie creators who are following their dream of getting paid to make games for a living.


Membership in our awesome, supportive Community.

As part of this program you will be invited to join our Secret Indie Support Group on Facebook. 

This community consists of people just like you who are passionate about games and currently in the process of making their first or second or third game. They will cheer you on and give you an extra set of eyeballs on your game, marketing and ideas.

Rest assured, there is no trolling, no spamming and no negativity in this group. Its all about supporting one another to succeed.


Technical Resources Tool Kit - The Best Training and Tools From Around The Internet

I’m constantly keeping my eyes open for the latest training videos, tools and templates for all of the technical aspects of creating an Indie game. I’ve also had my research team scour the forums for hours to find what other Indies are using and talking about, and have included the best of the best in this section.

Some examples of what you will find in the Resources section:

  • The best places to go to get better at game programming.
  • The best places to go to get better at game art – both 2D and 3D.
  • The best places to go to teach yourself specific game engines such as Unity, Unreal or GameMaker.
  • The best productivity tools and websites.
  • The most popular game design books to read.
  • The best resources for legal, business and funding support.
  • The best places to find royalty free music and SFX.


Interviews with Game Industry Experts talking specifically about how to succeed as an Indie developer.

When I was building this program I personally interviewed and spoke with hundreds of Indie developers. I picked their brains. I stole their insight. I borrowed the tools they use. I read the sites they recommended and watched the videos they found useful. And then I included the best parts of that knowledge in every aspect of this program.

In addition to all of that shared knowledge, I have included in our members portal the interviews and Webinars that I have filmed with game industry experts. Some topics we cover include:

  • Design theory – how to create great designs that delight your player and create a compelling experience.
  • How to succeed on the App Store through outsourcing and App Store Optimisation.
  • The secrets of creating a successful Free To Play game.
  • Staying creative and motivated through the long-haul of making a game.

And as part of your membership to this program, you will have access for a full 12 months to any and all new interviews I conduct with industry experts.

Timing and Availability of The Indie Accelerator Program

Places in the program are limited to ensure this is the highest quality program for you to participate in.

If there are no places available, the program will be listed as currently CLOSED.

Current status of the program:

  • The program is currently: OPEN

I apologise in advance if the program is full. Typically, if the program is full it will remain closed for 2 months. If you see that it is closed, please leave your details here in the contact form and we will update you on when there is availability again.

If the program is OPEN, be sure to sign up and reserve your place today.

  • The program is designed to give you all the content immediately.
  • You can watch the videos as many times as you like.
  • You get full control, nothing is held back.

This program has evolved and been iterated on many times. In the past we conducted weekly classes where the training information was communicated live to participants.

But you are busy. And often can't make a specific time.

Plus, there are specific things you want to know now. Like, RIGHT NOW.

For this reason, you will be provided with everything, immediately after signing up. You can be getting the information you want, in just a couple of minutes from now. And you can watch /read it anywhere, anytime, as many times as you like.

How Much Is The
Indie Accelerator Program?

This program has been researched, developed and iterated upon over the course of many hundreds of hours. It brings dozens and dozens of nuggets of insight which could just be the thing to make all the difference in your success as an Indie creator.

The total cost for the Indie Accelerator Program is:
US $197.00


Please note: The price for the program will increase to the full price of $197 without notice.

I know that you are passionate about making video games for a living and I know that this program will double, triple, maybe quadrupedal your chances of success.

If you're ready to let me be part of your team, click the green button to get started immediately...

Sign Me Up!

30-Day, No-Questions-Asked, Money-Back Guarantee

I’m not here to waste your time. I’m here for you to succeed.

If, for any reason, you don’t feel as though you have received incredible value from this program, I will refund you your money, no questions asked.

"I highly recommend Rick!" -- Peter Maurice, Hothead Games

Rick Davidson is truly an exceptional advisor, instructor and person. His approach to learning development and mentoring is above reproach. I highly recommend Rick!

Peter Maurice, Quality and Player Support Manager at Hothead Games

Rick is a true role model. His love for life and his "Carpe Diem" lifestyle choices are truly admirable and shine through in his teaching. Rick left me with a "fire in the belly", a true desire to be great.

Simon Jenkins, Game Designer / Producer at Fluik Entertainment

Rick's personality and teaching style lead to one of the best educational and personal learning experiences I've ever had at an educational institution.

Luke Takeuchi, Project Manager at Kabam

It was an absolute honour to have Rick as a teacher. His training made me learn more about myself than my entire life leading up to his class has.

Trevor Da Silva, Quality Assurance, VMC / EA

Working with Rick means getting things done and having a great time doing it. He is excellent at looking at the big picture and is always open to innovative ideas wherever they come from...

Jon Sabella, Character Artist at Warner Bros / NetherRealm Studios

With a healthy combination of humor and honesty, Rick manages to fascinate with his experience and wisdom from the industry to a more personal level...

Mark Kazachinsky, Game Design Student, Vancouver Film School

Why You Can Trust That Rick
Knows What He Is Talking About...

Rick is an expert in both game development AND personal development. Here's a quick snapshot...

Rick Davidson has been making video games for a living for more than 10 years as a Designer, Producer, Creative Director, and Executive Producer, creating games for console, mobile, PC and Facebook. He founded an Indie company, Inspirado Games, which was acquired in 2012 by Electronic Arts / PopCap. He has worked on cool IPs such as Mario, Transformers, Captain America and Mortal Kombat and created successful new IPs from scratch (such as "GardenMind" which was nominated for Canadian Game of the Year in the social / mobile category).

As a qualified Career Coach, Rick has helped more than 1000 people achieve their dream of making games for a living - both as Indie Game Developers and as valuable game industry employees. As a qualified Life Coach, Rick is constantly helping people get clear on what they want and take actions to achieve it.

Other nifty (and relevant) things include having a Masters Degree in Organisational Psychology and being a part-time instructor at the Vancouver Film School's prestigious Game Design Program (being voted "Instructor Of The Year" on two separate occasions).

Final Words From Rick...

There have been times in my life and in my career where I tried to do everything myself.

I tried to have all the answers.

I tried to do all the work.

Those weren't the times when I succeeded.

The times where I've really done well in my career and in life are the times when I've asked for help. Where I've gotten a second opinion, some feedback, some advice. And some coaching.

Here is my first piece of coaching for you: If you want it, go for it. Don't hold back. Don't live with 'maybes' or 'could have beens' or 'should haves'.

Life is too short to mess around.

I truly believe this statement:

"If you work hard and if you have a great game plan then its not a matter of IF you succeed, its only a matter of WHEN."

I hope you'll let me prove to you that this statement is true.

If you're ready to come join me, and the other great people in our community, then click the button below, enter your details on the next page and within 1 minute from now you'll be strapping rocket boosters to your feet and truly accelerating your path to success... however you chose to define it.

Click the button to get started:

Let's Do It!